Hotel industry forecast 2025: development, labor, F&B and more

DCH News Team
May 13
2 min read

Leaders in the hospitality industry shared with Hotel Dive what trends will impact hotels this year, discussing changes in everything from the regulatory environment to traveler preferences.

Published Jan. 31, 2025 Noelle Mateer, Editor Jenna Graber, Reporter

A forthcoming Treehouse Hotels property in California’s Silicon Valley. 2025 is a year of change across industries, including hospitality, as consumer preferences shift and businesses deal with changes in the federal government. Courtesy of SH Hotels & Resorts

2025 is a year of change across industries, including hospitality, as consumer preferences shift and businesses deal with changes in the federal government.

On the development front, hotel conversions will be a popular option as building costs remain high, and apartment-style accommodations, in particular, will see heightened demand both from consumers and developers interested in the product type. Properties of all stripes, though, make up this year’s most anticipated hotel openings.

Meanwhile, hotel restaurants keeping up with food and beverage trends will adopt multisensory experiences and social media-influenced menus. Travelers will also seek out high-tech wellness offerings and opportunities for cultural immersion — and they’ll be more likely to travel with a group or multiple generations of family.

At the same time, hospitality employers will grapple with a kneecapped National Labor Relations Board, which labor law attorneys say could present challenges in staff management.

Hotel Dive spoke to industry experts about the changing hospitality landscape, and how hoteliers can prepare for the year ahead. See below for a roundup of all of our 2025 outlooks.

6 hospitality industry trends to watch in 2025
By Noelle Mateer and Jenna Graber • Jan. 6, 2025
Hotels will cater to multigenerational families, large groups, tech-savvy wellness travelers and cultural explorers as hotel investment and renovations ramp up. Read the full article ➔

Where is hotel development headed in 2025? 6 industry execs weigh in.
By Jenna Graber • Jan. 10, 2025
Chief development officers and brand leaders from Marriott, Hilton, Choice Hotels and more share what trends will drive project starts, pipeline gains and portfolio growth this year. Read the full article ➔
Top US hotel openings to watch in 2025
By Noelle Mateer • Jan. 15, 2025
From boutique luxury hotels to new extended stay brands, here are the projects hoteliers should keep an eye on this year. Read the full article ➔
Top 3 food and beverage trends coming to hotels in 2025
By Jenna Graber • Jan. 21, 2025
Restaurant experiences turn multisensory, social media influences menus and generations connect over “newstalgic” plates in the year ahead, per Marriott’s VP of Culinary. Read the full article ➔
Hotel execs talk upscale advantage of apartment-style accommodations
By Jenna Graber • Jan. 28, 2025
Hospitality industry leaders from Marriott, Reside and Mint House share how the upscale extended stay segment will evolve in 2025, including top growth markets and development strategies. Read the full article ➔
How the NLRB’s uncertain future could impact hotels
By Noelle Mateer • Jan. 30, 2025
Some of President Trump’s moves since taking office have been expected, and others haven’t. Experts spoke to Hotel Dive about how the changes could impact hospitality labor. Read the full article ➔