The Dance: Hotels & Event Space
When in the initial stages of planning to develop a hotel, every successful developer will be studying the different approaches to increase revenue streams. From restaurants and bars, to sundries and retail stores, hoteliers know that the key to long-term success is to create additional options for guests.
One of the best ways to diversify revenue streams within a hotel is to develop conference/event spaces within the project. Ballrooms, breakout spaces and even larger exhibit halls can attract numerous demographics and users to your property. However, it is imperative that the developer engage a qualified expert at the early stages of the project to aid in these efforts.
Here's a great article that describes the insights and importance that these event professionals bring to your project team.