There's An App For That
Why Casinos Hotels are Investing in Mobile and Smart-Room Tech More than Ever Before
Read how the pandemic has spurred a wave of tech advancement in casino hotels and why there are no signs of this trend ending soon—in fact, it might be building momentum heading into the new year. By Benjamin Keller, Senior Vice President of Sales, West at INTELITY
During the height of the pandemic in 2020, casino hotels scrambled to adopt mobile check-in to protect their guests and staff, and adhere to social distancing guidelines. This big push towards mobile also led hoteliers to seek better tech solutions to improve other areas of the guest experience and hotel operations. Today, in the midst of a labor shortage and the pandemic’s uncertain end, casinos are doubling down on their tech initiatives, focusing investments in new technologies that will provide a more modern experience for guests, help improve operational efficiency and generate more revenue.
For Casino Hotels, It’s Not Slowing Down
Over the past year, casinos have been busy, especially regional casinos, whose properties have seen a noticeable uptick in local business. Amid cancelled flights and travel restrictions, vacationers have turned to regional casinos close to home, where they can avoid air travel, drive a short distance yet still enjoy a “getaway” experience. Regional casinos have also seen an influx of local gamblers - those who would have traveled to Vegas twice a year, but instead are driving a few hours to regional casinos hotels such as to our clients in Alabama, Washington, California and Minnesota to name a few
INTELITY has partnered with many casino hotel clients over the last eighteen months to integrate mobile check-in and room key with their existing casino apps. From those partnerships, we’ve noticed that casino hotels have the highest usage of mobile check-in and mobile key. This is partially due to the high volume of recurring guests. The pandemic and subsequent travel restrictions have prompted more guests to stay at casino hotels with increased frequency. We’ve seen many guests return to local casinos two or three times a month.
What Mobile Check-in and Smart-Room Tech Really Offer Casino Hoteliers
Mobile check-in and smart-room tablets integrated into a casino hotel’s app can be a game-changer. New or returning guests can check-in via their mobile devices from just about anywhere, skip the front desk entirely and get straight to the fun. For casino hotels, providing an app that enables guests to easily check-in, gain access to its many amenities as well as get access to gaming capabilities with in-app purchasing, can give them a competitive advantage from other local hot spots.
A smart-room tablet offers added features, room controls, voice command abilities, and the ability to easily communicate with guests. Using a smart-room tablet, guests can control their in-room lighting and temperature, access their favorite TV shows and movies, view all dining options and directly order food from their room, schedule spa treatments, and request room service. Promotional materials, dining options, and on-site events can also be updated instantly. With smart-room tablets powered by a robust guest experience platform, casino hotels can offer a level of personalization that not only enhances the guest experience but also drives revenue.
2022: The Year of Integrations
In 2020, casino hotels, like all of the hospitality industry, needed contactless and paperless solutions immediately in order to survive the pandemic. Now casino hoteliers are looking for tech solutions that can improve the guest experience and provide them with the digital experience they have come to expect. Tech investments for hotels, casinos, and resorts aren't slowing down. 2022 is the year to elevate your guests' experience by offering them the best in mobile and in-room tech.
Original opinion article by, Benjamin Keller can be found at hospitality.net Link: https://www.hospitalitynet.org/opinion/4107781.html